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The way the digital advertising industry has been operating for too long has been, in a sense, buying for the masses.  Publishers are grouped into categories that have similar content and brands buy space for that generalized audience. This creates an immense amount of wasted media spending, a problem that brands have long been looking for a way to eliminate.

Data and targeting have come a long way, but are still generalized at best.  What this means is that publishers’ valuable inventory is competing against all other websites running ads.  This makes it extremely difficult to stand out from the crowd and hurts the overall chances of getting sustainable premium rates.  This problem has led to publishers increasing the number of ads they run which actually diminishes overall return. 

The solution that Swaave brings to the advertising industry is solving many of these problems.  The future of the ad industry is heading away from “buying for the masses” and more towards “making it count.”  Brands want to know exactly who it is they’re reaching instead of having to guess if their message is coming across to the right people.

We use proprietary technology that learns a publisher’s user base and intuitively syncs the most relevant brands and users on an individual basis.  What this effectively does is segment each unique user in real time – a solution that brands have been longing for. 

By providing this type of granular targeting, we are in essence opening up an entirely new market within the media ecosystem. This is wildly appealing to brands of all sizes because they know exactly who they’re reaching, on what type of website, and exactly where the ad is placed.

  • Superior ad infrastructure built around proprietary technology
  • Billions of dollars in market potential
  • Programmatic trading of inventory – systematically increases rates & value over time by analyzing user data and forecasting market trends
  • The top bidder secures the ad spot on a per impression basis in real time
  • Our unique infrastructure uses two advanced optimization strategies which up bid each other in a collaborative fashion verses the industry standard of competing against the market

 

  • Consistent, sustainable revenue stream
  • No active managing of ad space – our technology does everything
  • Access to premium brands worldwide who purchase digital media
  • Ads displayed will fit the content on that specific page as well as be unique to that individual user (advanced targeting)
  • Above market rates for your inventory with 100% fill

The days of bulking up websites with irrelevant ads are over - fewer ads that are more relevant to users make the greatest impact. This is undoubtedly the future of the online advertising industry.   Users will be happy, brands will be happy, and publishers will be very happy as well.  It’s a win-win-win.